On 12th November 2014 - 45 VIP guests were hosted by Shaza Al Madina hotel, for the launch of the Shaza Dhuyoof loyalty programme. Brahim Robio, General Manager, had the honour to present the launch of Shaza’s first loyalty programme, Shaza Dhuyoof. The programme has been created to recognise our most loyal guests. Since Shaza Dhuyoof is an exclusive programme, where the ambassadors are selected, the event was an occasion outlined to our guests the benefits and attributes of the programme.